Japanese Language

Stuff related to the Japanese language

Sunday, March 8, 2009   2:32 PM

We can haz coffee? Why yes, we...

By its nature the Japanese language lends itself to clever wordplay, and also excruciatingly bad puns, and the nation's marketing gurus are not afraid to make use of this characteristic with a vigour which is as enthusiastic as it is forehead-slappingly facile. Or extremely clever. Depending on your point of view.

Such as on this poster advertising coffee beverages sold in round metallic containers:

Yes We 缶

Bonus points are awarded for involving the English language.

Probably even non-Japanese speakers who are familiar with recent events in US politics could have a game stab at pronouncing the single Sino-Japanese character in this particular advertising slogan, which does in fact carry the meaning of a tubular liquid enclosure and not of a modal auxiliary verb indicating ability or potential.

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