New Shop Junky!!

Hello
I don't have any time to talk with you, right now??
I want to do just shopping at LUMINE EST.
It's just soo amazing!!
I'll call you
back later, Chao

A clever piece of reverse marketing psychology by boutique mall Lumine Est at Shinjuku Station (formerly known as My City and not to be confused with Lumine 1 or Lumine 2)? Disparage your latest store in the hope the punters will flock to see its awfulness?