Gritting your teeth on Japanese bakery products

Dear Product Packaging Designers of Japan!

According to my Oxford English Dictionary, "sand" is:

a loose granular substance resulting from the wearing down of esp. siliceous rocks and found on the seashore, river-beds, deserts, etc.

Sand is never found in bakery products (unless it is a particularly windy day at a badly-run beach-side bakery). In fact, seeing this custard whip creation labelled "pie sand" would cause most native English speakers to avoid buying it, and very probably gives the impression that Japanese people put very strange ingredients in their pastries. By the same token, "chicken sand" sounds like something you'd spread around the coop to absorb avian waste products.

In case you weren't aware, the word "sandwich" does not derive etymologically from the word "sand". Sandwich was in fact the name of their reputed inventor, the 4th Earl of Sandwich (known as "John Montagu" to his friends). To be honest I'm not quite sure where that name itself derives from, but there is a town called Sandwich in the English county of Kent. "-wich" is a common place name suffix denoting a settlement with brine springs or salt sources, and as Sandwich used to be on the coast, presumably there was a lot of sand about.

Well, after having researched all that I'm off for a nice refreshing spam sand.