Monday, January 21, 2008   7:13 PM

Blast from the past: my old PHS phone

Astel PHS phone

It's hard to believe now, but there were several periods during the early 1990s when I lived entirely without any kind of telephone. I was living the mildly impoverished student life in the former East Berlin, which was very cheap (the last place I lived in was a 45m2 apartment which cost maybe 12,000 yen a month at the exchange rate of the time). There were some disadvantages though - apart from the coal heating, it was difficult to get a landline until about 1995, because the former East German telephone system was so decrepit Deutsche Telekom decided to rebuild it completely - which took a few years to cover all areas. Mobile phones were around, but it would be another couple of years until they became affordable. So understandably I was quite happy to find on arrival in Japan in 1996 that mobile phones were widely available at reasonable prices.

Actually, true mobile phones were a still little on the expensive side, but this was the era of PHS, aka Portable Handyphone System and commonly referred to as ピーチ (piichi): a sort of cut-price mobile phone system which relies on a dense network of low-power, easily-installable transmitters. That made the system much cheaper to get running and handsets were lighter, but reception was limited mainly to urban areas and even there it was patchy (particularly in my first room in Tokyo). PHS phones also didn't work at high speeds, and were prone to being cut off even at walking speed (although they could be configured in pairs to act as walkie-talkies - maybe useful if you're driving in convoy). There was also a simple SMS-type messaging system which was limited to katakana and the usual alphanumerical symbols; I think this system was compatible with another relic of the 1990's, "pocket bells" (aka pagers). No built-in cameras, internet connections or anything, of course.

At the time there were three major players: NTT, Astel and DDI; and the market was quite competitive. However the inevitable happened: true mobile phones became cheaper and none of the PHS companies was ever really profitable. Mergers and sell-offs followed, with service being moved into niche markets such as data communication, but even that is being superseded by new mobile technologies. PHS is on its way out - earlier this month NTT switched off its network - so I think it's time I finally threw away the handset pictured above.


Posted in Life in Japan
Comments
Is PHS the same thing as those "Rabbit"/"Mercury Callpoint"/"Phonezone"/"Zone Phone" thingies that invaded much of Britain in the late 1980s - that failed to catch on and disappeared without trace? Actually, that's not true. The signs (and presumably the transmitters) are still everywhere*.

*railway stations and outside newsagents
Posted by: d.z. bodenberg | 2008-01-25 10:14
Oh, I remember hearing about those. If I recall correctly they were more like cordless telephones, i.e. you had to be within close range of one of the signs / transmitters to use the phone.

PHS is (or was) a tad more sophisticated, and they actually worked like true mobile phones, but with the limitation of not being "cellular" (i.e. no handover between transmitters) and not having quite as much area coverage.
Posted by: ThePenguin | 2008-01-25 10:26
You do indeed recall correctly. I also seem to remember that you couldn't actually be phoned on them (except with the 'Rabbit', which, when at home or very nearby, was a cross between one of these PHS thingies and a DECS(?) cordless home telephone) - one of the slogans was "Now you don't need coins to make a call". Not surprising that few people wanted their personal payphone that only worked very near to actual payphones, yet cost a monthly fee and more than 10p a call, when you consider it. It seems the advertising executives and company bosses that wasted billions on this service (including paying loads to the government for the frequency licences) thought most people are even more stupid when it comes to technology than they usually are - yet they were wrong.
Posted by: d.z. bodenberg | 2008-02-03 22:05